You’ll pay upwards of $20 for a nice glass of wine. But a cup of coffee? Yeah, nah.

So when Single O launched its Small Lot Series, an ultra-limited run of experimental coffees with price tags you’d more likely find on a bottle of wine than a bag of beans, we knew it wouldn’t be an easy sell.

Each coffee borrowed processing techniques from the wine world, so we did the same. Wine-inspired label design. High-flash photography straight out of a wine bar insta page. Content featuring the country’s top sommeliers. Even a cold brew bottle service.

The result? A quaffable campaign, and a sold-out Small Lot Series.