buck fashion
espolon
Tequila brands all follow the same generic trends. So we swapped agave fields for fashion.
Partnering with Second Life Market, we championed unapologetic originality, celebrating the stories our clothes tell, not the trends they follow.
We took it nationwide with the Espolòn Original Archive Pop‑Ups, where every piece came with a story written by its owner and was served with an Espolòn cocktail.
To kick it all off, we hijacked one of Second Life Market’s Supper Club events, turning the dining table into a runway. Buck yeah.
